WebofRochelle · Senior Front-End Developer
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Work with Rochelle

As a Senior Front-End Developer and Digital Business Strategist, I help organizations implement technology-driven strategies that modernize operations, elevate customer engagement, and position businesses for scalable success.

Web Development
Experienced Front-End Web Developer – creating websites in HTML, CSS, JavaScript (Angular, React, Node), jQuery, AJAX, PHP, WordPress, MariaDB/MySQL, and Python/Django

Business Analytics
I develop insightful dashboards and automated reports using platforms like Tableau, Power BI, and SQL to empower leaders with actionable data.

Data Analytics
I enjoy analyzing large datasets to uncover patterns and insights that guide smarter business decisions and strategic planning.

Emerging Technologies & Trends
As a technologist, I try to remain ahead of the curve by exploring how innovations like AI, blockchain, and Web3 can create new value and competitive advantages for businesses.

Financial Technology (FinTech)
I enjoy exploring emerging technologies like AI, blockchain, and advanced analytics to improve security, enhance user experiences, and drive operational efficiency.

Skills

  • Business Strategy & Analytics
    • Data analysis
    • Digital transformation strategy
    • Business model innovation
    • Competitive analysis
    • Market research & trend analysis
    • KPI development & performance tracking
    • Data-driven decision-making
    • Customer journey mapping
    • Omnichannel strategy
    • Agile & lean methodologies
    • Project management
  • Technology & Development
    • HTML, CSS, Sass, LESS
    • JavaScript, TypeScript
    • React, jQuery
    • PHP, Python, Node.js
    • RESTful APIs, GraphQL
    • WordPress CMS
    • JSON, SQL, MongoDB, MySQL/MariaDB
    • CMS platforms (WordPress, Drupal)
    • Git, GitHub
  • Tools & Platforms
    • CRM systems (e.g., Salesforce, HubSpot)
    • E-commerce platforms (e.g., Shopify, WooCommerce)
    • Marketing automation tools
    • Project management tools (Asana, Jira)
    • Collaboration tools (Slack, Google Workspace)
  • Marketing & Growth
    • Digital marketing strategy
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Google Ads (AdWords)
    • Facebook Ads & Meta Business Suite
    • Email marketing automation (e.g., Mailchimp, HubSpot)
    • Influencer marketing & partnerships
    • Social media strategy & management
    • Content marketing
    • Customer acquisition & retention strategies
  • UX/UI & Customer Experience
    • User experience (UX) strategy
    • UI/UX design principles
    • Wireframing & prototyping
    • Usability testing
    • Customer feedback integration
    • Responsive & mobile-first design
  • Analytics & Data Insights
    • Google Analytics
    • Google Tag Manager
    • A/B testing & multivariate testing
    • Conversion rate optimization (CRO)
    • Business Intelligence (BI) tools (Tableau, Power BI)
    • Web analytics
    • Attribution modeling
    • Predictive analytics