WebofRochelle · Digital Business Strategist
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About Rochelle

Rochelle L. Robinson

Rochelle Robinson is a seasoned technologist with nearly two decades of experience in building strategic, results-driven digital solutions. With a career rooted in Web Development, Rochelle has mastered HTML, CSS, JavaScript, and modern frameworks, crafting responsive, user-friendly websites that support and elevate business goals. Her technical acumen extends to advanced PHP scripting, custom WordPress development, and seamless API integrations—delivering tailored functionality and optimized user experiences.

As a WordPress Developer, Rochelle specializes in creating highly customized websites through the strategic use of custom functions, hooks, and ACF field configurations. Her deep knowledge ensures that each site is scalable, maintainable, and uniquely aligned with the client’s business needs, earning her a reputation as a trusted and innovative developer.

Driven by a desire to create broader business impact, Rochelle evolved her career to encompass digital strategy and business technology analytics. Today, she leads digital transformation initiatives, helping organizations make smarter, data-informed decisions. Leveraging tools like Python, R, and SQL, she uncovers key insights, streamlines workflows, and implements technology solutions that drive operational efficiency and business growth.

Rochelle holds a Bachelor of Science in Computer Studies with a minor in Business Administration from the University of Maryland—an educational foundation that perfectly blends her technical proficiency with business strategy.

Beyond her professional contributions, Rochelle champions diversity in tech by supporting initiatives that expand opportunities for underrepresented communities.

She’s also a creative force, channeling her love for sustainability into upcycling and furniture refurbishment projects, underscoring her commitment to environmental responsibility.

Skills

  • Business Strategy & Analytics
    • Data analysis
    • Digital transformation strategy
    • Business model innovation
    • Competitive analysis
    • Market research & trend analysis
    • KPI development & performance tracking
    • Data-driven decision-making
    • Customer journey mapping
    • Omnichannel strategy
    • Agile & lean methodologies
    • Project management
  • Technology & Development
    • HTML, CSS, Sass, LESS
    • JavaScript, TypeScript
    • React, jQuery
    • PHP, Python, Node.js
    • RESTful APIs, GraphQL
    • WordPress CMS
    • JSON, SQL, MongoDB, MySQL/MariaDB
    • CMS platforms (WordPress, Drupal)
    • Git, GitHub
  • Tools & Platforms
    • CRM systems (e.g., Salesforce, HubSpot)
    • E-commerce platforms (e.g., Shopify, WooCommerce)
    • Marketing automation tools
    • Project management tools (Asana, Jira)
    • Collaboration tools (Slack, Google Workspace)
  • Marketing & Growth
    • Digital marketing strategy
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Google Ads (AdWords)
    • Facebook Ads & Meta Business Suite
    • Email marketing automation (e.g., Mailchimp, HubSpot)
    • Influencer marketing & partnerships
    • Social media strategy & management
    • Content marketing
    • Customer acquisition & retention strategies
  • UX/UI & Customer Experience
    • User experience (UX) strategy
    • UI/UX design principles
    • Wireframing & prototyping
    • Usability testing
    • Customer feedback integration
    • Responsive & mobile-first design
  • Analytics & Data Insights
    • Google Analytics
    • Google Tag Manager
    • A/B testing & multivariate testing
    • Conversion rate optimization (CRO)
    • Business Intelligence (BI) tools (Tableau, Power BI)
    • Web analytics
    • Attribution modeling
    • Predictive analytics