Digital Innovation + Data-Driven Solutions

As a Digital Business Strategist, Rochelle Robinson analyzes market trends, identifies digital opportunities, and develops data-driven solutions that align with business goals. She has experience creating and presenting strategic integrated digital business plans that integrate emerging technologies, business analytics, and process automation to create competitive advantages. Rochelle works with several business units to develop periodic reporting and metrics to determine business success. She addresses key business questions that help shape the digital business and customer strategies.

As a Front-End Web Developer, Rochelle developed a strong understanding of business processes and how technology supports organizational goals. She enjoys the entire web and application development process, from writing clean HTML, CSS, and JavaScript (Angular, React, Node) to coding applications in PHP and Python to building dynamic user interfaces using open-source content management systems like WordPress and Drupal. With a keen eye for design and functionality, she helps organization expand their online presence, strengthen brand identity, and achieve measurable results in the digital space.

About Rochelle Work with Rochelle

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What is a Digital Business Strategist?

A Digital Business Strategist develops and implements strategies that align digital tools with business goals to drive growth and efficiency. She leads digital transformation initiatives, helping organizations adopt new technologies and shift to more agile, data-driven operations. Rochelle brings a balance of business, analytical, and organizational skills to define and coordinate a complex set of activities to develop tangible outcomes.

Rochelle Robinson // Digital Business Strategist

Rochelle creates, plans, directs and coordinates activities across multiple digital work streams to ensure strategies and tactics are implemented according to the digital business plan to meet objectives. She establishes digital key performance indicators (KPIs), and adjusts program strategy and tactics based on client needs.

By analyzing data from various sources—such as website analytics, customer behavior, sales trends, and market research—Rochelle uncovers patterns, opportunities, and inefficiencies. This insight helps her identify what’s working, where to allocate resources, and how to improve campaigns, user experiences, and digital processes.

Focus Areas

  • Artificial Intelligence (AI)
  • Business Intelligence (BI)
  • Business Analytics
  • Content Strategy
  • Data Analytics
  • Database Management
  • Data Visualization
  • Digital Branding
  • Digital Transformation
  • Internet of Things
  • Machine Learning (ML)
  • Market Research
  • Python Programming
  • Web Development

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