WebofRochelle · Digital Business Strategist

Digital Innovation & Data-Driven Solutions

Hello, I’m Rochelle! I’m a Digital Business Strategist, who loves coming up with smart, data-driven solutions that actually align with business goals. I help businesses rethink the way they operate and serve customers using digital tools. I’ve developed and implemented digital transformation strategies that integrate emerging tech, business analytics, and process automation—all aimed at helping companies gain a competitive edge and improve customer experiences.

As a Full Stack Developer, I gained a solid grasp of how technology can drive results. I genuinely enjoy the whole web and app development journey—from writing clean HTML, CSS, and JavaScript (Angular, React, Node), to building back end functionality with PHP and Python.

About Rochelle Work with Rochelle

Web of Rochelle

What is a Digital Business Strategist?

As a Digital Business Strategist, I help organizations use technology to boost performance, improve customer experiences, streamline operations, and drive growth.

As an experienced web developer, I use data-driven insights and user behavior analytics to shape the UX, UI, information architecture, development, and functionality of web solutions.

I enjoy using data analytics to uncover insights, track performance, and inform strategic decisions that improve processes, products, and services. I build interactive dashboards using business intelligence tools so clients can clearly visualize key metrics like sales trends and customer retention.

My focus is leading organizations through digital transformation—reimagining how business gets done using technology. Examples include Netflix moving from DVDs to streaming, or Uber using a mobile app to connect riders and drivers.

Let’s be real—I’m not an expert in all of it. However, I ❤ how technology transcends all aspects of business and enjoy learning along the way.

Focus Areas

  • Artificial Intelligence (AI)
  • Business Intelligence (BI)
  • Business Analytics
  • Content Strategy
  • Data Analytics
  • Data Visualization
  • Digital Transformation
  • Financial Technology
  • Internet of Things
  • Python Programming
  • Web Development

Articles

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