Hello, I’m Rochelle! I’m a Digital Business Strategist, who loves digging into market trends, spotting digital opportunities, and coming up with smart, data-driven solutions that actually align with business goals. I’ve developed and implemented digital transformation strategies that integrate emerging tech, business analytics, and process automation—all aimed at helping companies gain a competitive edge and improve customer experiences.
I love technology. An integral part of my role is coding and web development. As a Full Stack Developer, I gained a solid grasp of how technology can drive results. I genuinely enjoy the whole web and app development journey—from writing clean HTML, CSS, and JavaScript (Angular, React, Node), to building back end functionality with PHP and Python. I enjoy helping organizations grow their digital presence, build stronger brands, and get real, measurable results online.
Digital business models are basically ways companies use tech to do business smarter and more efficiently. Think about how Netflix delivers movies through streaming instead of DVDs, or how Uber uses an app to connect drivers and riders. These models often use things like data, automation, or online platforms to improve how they work and how they serve customers.
Digital tools come in many forms, depending on what a business needs. These can include project management platforms like Asana or Confluence, customer relationship management (CRM) systems like Salesforce or Workday, and data analytics tools such as Google Analytics or Power BI. There are also marketing automation platforms like Mailchimp or Marketo, collaboration tools like Slack and Zoom, and cloud storage services like Google Drive and Dropbox. For web and e-commerce, tools like WordPress, Shopify, and WooCommerce are common, while AI tools like ChatGPT or automation tools like Zapier help streamline tasks and improve efficiency.
Web development continues to evolve driven by emerging technologies and shifting user preferences.
Headless WordPress separates the back-end, content management system, from the front-end design and display.
Progressive Web Apps (PWAs) enable developers to create fast, reliable, and engaging web experiences.
AI has the potential to level the playing field for small businesses by providing access to powerful tools and insights.
Artificial Intelligence (AI) is designed to empower small businesses to compete in today’s digital economy.
Smart cities involve a combination of advanced technologies including Internet of Things (IoT) and Artificial Intelligence (AI).