WebofRochelle · Digital Business Strategist

Digital Innovation & Data-Driven Solutions

Hello, I’m Rochelle! I’m a Digital Business Strategist, who loves coming up with smart, data-driven solutions that align with business goals. I help businesses improve operations using innovative digital tools and creative digital media to share their message and increase revenue.

Rochelle Lynae explains what a digital business strategist does

I’ve designed and implemented digital transformation strategies that integrate modern web technologies (like React, Angular, and open-source CMS platforms like WordPress and Drupal), advanced analytics tools, and workflow automation using web APIs.

As a Web Developer, I’ve developed a strong understanding of how end-to-end web technologies can drive measurable outcomes. Enjoying the full development lifecycle from crafting semantic, maintainable HTML and modular CSS (Tailwind), to building dynamic front ends using JavaScript frameworks such as Angular and React.

As a Business Analyst, I developed a strong understanding of how data and technology drive business performance. I have worked hands-on with tools like SQL, Excel, and Power BI to extract, transform, and visualize data, and used analytics platform like Google Analytics to uncover insights that informed strategic decisions and optimized operations.

About Rochelle Work with Rochelle

Web of Rochelle

What is a Digital Business Strategist?

A Digital Business Strategist develops a comprehensive plan that aligns technology with business goals to drive growth, innovation, and efficiency. Key components include selecting the right technology infrastructure, investing in digital marketing, developing new digital products or services, and ensuring cybersecurity and compliance.

Digital transformation examples include Netflix moving from DVDs to streaming, or Uber using a mobile app to connect riders and drivers. It can involve the design of seamless e-commerce experiences using platforms like Shopify or optimizing user journeys through data-driven insights gathered from Google Analytics. A Digital Business Strategist can assess and integrate automation technologies, recommending tools like CRM systems (e.g., Salesforce) or automation platforms (e.g., Zapier) to streamline workflows and reduce manual effort.

Additionally, they craft digital marketing strategies that leverage SEO, social media campaigns, and email marketing to boost brand visibility and customer acquisition. They also guide businesses in adopting emerging tech like AI chatbots for customer support or IoT devices for product innovation.

Focus Areas

  • Artificial Intelligence (AI)
  • Business Intelligence (BI)
  • Business Analytics
  • Content Strategy
  • Data Analytics
  • Data Visualization
  • Digital Transformation
  • Financial Technology
  • Internet of Things
  • Python Programming
  • Web Development

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