WebofRochelle · Digital Business Strategist
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Work with Rochelle

Digital Business Strategist

I am seasoned Digital Business Strategist with a strong background in Full Stack Development. I develop websites built on frameworks in HTML, CSS, JavaScript (Angular, React, Node), jQuery, AJAX, PHP, WordPress, MariaDB/MySQL, and Python/Django. 

I leverage web development as a core component of my digital transformation strategy, using modern technologies to build scalable, data-driven platforms that streamline operations and improve user engagement.

Business Tech Analytics

I focus on Business Technology Analytics using my blend of technical and analytical skills, I use data analysis tools Python, R, SQL and Business Intelligence (BI) tools like Tableau, Power BI, or Excel.

I also evaluate how emerging technologies, such as artificial intelligence (AI) and the Internet of Things (IoT), can be applied to enhance business processes, improve efficiency, and create innovative products or services.


Rochelle’s Areas of Interest

  • Big Data Analytics
    Analyzing vast datasets to uncover trends, patterns, and insights that drive informed, data-driven business decisions
  • Brand Strategy & Digital Positioning
    Establishing a strong online presence through content marketing, storytelling, and consistent branding across digital channels
  • Business Intelligence & Reporting
    Utilizing data visualization and analytics platforms such as Tableau, Power BI, and SQL to generate reports and dashboards that support strategic decision-making
  • Digital Transformation
    Implementing technology-driven strategies to modernize business operations, enhance customer experiences, and drive growth
  • E-Commerce & Online Revenue Growth
    Optimizing digital storefronts, payment processing, and customer engagement to maximize online sales and retention
  • Emerging Technologies & Trends
    Staying ahead of technological advancements, including AI, blockchain, and Web3, to drive innovation and maintain competitive advantage
  • Financial Technology (FinTech)
    Providing digital financial services through platforms like online banking, digital wallets, and investment tools
  • Marketing & Digital Engagement Strategies
    Developing and executing targeted campaigns using SEO, social media, email marketing, and paid advertising
  • Technology Integration & Automation
    Leveraging tools such as CRM, ERP, and marketing automation platforms to streamline business processes and improve efficiency
  • User Experience (UX) & Customer Journey Optimization
    Enhancing digital platforms through usability testing, customer feedback analysis, and conversion rate optimization (CRO)
  • User Experience (UX) & Digital Optimization
    Improving digital platforms through A/B testing, heatmap analysis, and conversion rate optimization (CRO) to enhance engagement and usability
  • Web Development
    Corporate, E-commerce, Educational, Entertainment, Government, Health & Wellness, Membership, News, Nonprofit, Personal, Portfolio, Real Estate, Small Business