Rochelle is a seasoned Digital Business Strategist with a strong background in Front-End Web Development. She develops websites built on frameworks in HTML, CSS, JavaScript (Angular, React, Node), jQuery, AJAX, PHP, WordPress, MariaDB/MySQL, and Python/Django.
She uses various types of digital media to support brand growth, improve customer engagement, and drive conversions. She recognizes that each form of media plays a role in reaching and connecting with different audiences.
Rochelle uses written content—such as blog posts, articles, and social media captions—to inform, educate, and share brand stories. To grab attention and enhance visual communication, she incorporates images into marketing materials, social feeds, and website design. She also includes interactive media, such as websites, mobile apps, videos, and digital tools, to create user-driven experiences that offer personalization and build loyalty.
Motivated by a desire to explore the intersection of technology and business, Rochelle is transitioning into a Business Technology Analyst. She helps organizations leverage their data assets to make informed decisions, improve processes, and gain a competitive advantage in the market. With her blend of technical and analytical skills, she is able to unlock hidden opportunities using data analysis tools Python, R, and SQL.
Rochelle evaluates how emerging technologies, such as artificial intelligence (AI), blockchain, and the Internet of things (IoT), can be applied to enhance business processes, improve efficiency, and create innovative products or services.
Using Business Intelligence (BI) tools like Tableau, Power BI, or Excel, Rochelle transforms raw data into meaningful and actionable information for key business stakeholders while communicating complex findings in a clear and concise manner.