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Work with Rochelle

 

Digital Business Strategist

Rochelle is a seasoned Digital Business Strategist with a strong background in Front-End Web Development. She develops websites built on frameworks in HTML, CSS, JavaScript (Angular, React, Node), jQuery, AJAX, PHP, WordPress, MariaDB/MySQL, and Python/Django. 

She uses various types of digital media to support brand growth, improve customer engagement, and drive conversions. She recognizes that each form of media plays a role in reaching and connecting with different audiences.

Rochelle uses written content—such as blog posts, articles, and social media captions—to inform, educate, and share brand stories. To grab attention and enhance visual communication, she incorporates images into marketing materials, social feeds, and website design. She also includes interactive media, such as websites, mobile apps,  videos, and digital tools, to create user-driven experiences that offer personalization and build loyalty. 

Business Technology Analyst

Motivated by a desire to explore the intersection of technology and business, Rochelle is transitioning into a Business Technology Analyst. She helps organizations leverage their data assets to make informed decisions, improve processes, and gain a competitive advantage in the market. With her blend of technical and analytical skills, she is able to unlock hidden opportunities using data analysis tools Python, R, and SQL.

Rochelle evaluates how emerging technologies, such as artificial intelligence (AI), blockchain, and the Internet of things (IoT), can be applied to enhance business processes, improve efficiency, and create innovative products or services.

Using Business Intelligence (BI) tools like Tableau, Power BI, or Excel, Rochelle transforms raw data into meaningful and actionable information for key business stakeholders while communicating complex findings in a clear and concise manner.


Rochelle’s Areas of Interest


  • Big Data Analytics
    Analyzing vast datasets to uncover trends, patterns, and insights that drive informed, data-driven business decisions
  • Brand Strategy & Digital Positioning
    Establishing a strong online presence through content marketing, storytelling, and consistent branding across digital channels
  • Business Intelligence & Reporting
    Utilizing data visualization and analytics platforms such as Tableau, Power BI, and SQL to generate reports and dashboards that support strategic decision-making
  • Digital Transformation
    Implementing technology-driven strategies to modernize business operations, enhance customer experiences, and drive growth
  • E-Commerce & Online Revenue Growth
    Optimizing digital storefronts, payment processing, and customer engagement to maximize online sales and retention
  • Emerging Technologies & Trends
    Staying ahead of technological advancements, including AI, blockchain, and Web3, to drive innovation and maintain competitive advantage
  • Financial Technology (FinTech)
    Providing digital financial services through platforms like online banking, digital wallets, and investment tools
  • Marketing & Digital Engagement Strategies
    Developing and executing targeted campaigns using SEO, social media, email marketing, and paid advertising
  • Technology Integration & Automation
    Leveraging tools such as CRM, ERP, and marketing automation platforms to streamline business processes and improve efficiency
  • User Experience (UX) & Customer Journey Optimization
    Enhancing digital platforms through usability testing, customer feedback analysis, and conversion rate optimization (CRO)
  • User Experience (UX) & Digital Optimization
    Improving digital platforms through A/B testing, heatmap analysis, and conversion rate optimization (CRO) to enhance engagement and usability
  • Web Development
    Corporate, E-commerce, Educational, Entertainment, Government, Health & Wellness, Membership, News, Nonprofit, Personal, Portfolio, Real Estate, Small Business