WebofRochelle · Digital Business Strategist

WordPress Development with Rochelle

WordPress with Rochelle

WordPress has been a core part of my development toolkit for years. Its flexibility and open-source nature have allowed me to create powerful, customized websites that truly reflect each client’s unique needs and goals.

Over time, I’ve developed deep expertise in building custom WordPress themes and plugins—not just to make sites look great, but to ensure they’re functional, easy to use, and perform well. I often start from scratch, coding themes using HTML5, CSS, JavaScript, and PHP, making sure every site is fully responsive and matches the original design. Accessibility and user experience are always top priorities for me.

When it comes to plugins, I enjoy developing everything from small, helpful tools to more complex features that connect with external APIs, manage user roles, or handle custom data. My focus is on writing clean, reusable code that integrates smoothly with WordPress and can scale with the business.

Advanced Custom Fields (ACF) is one of my go-to tools for building custom content structures. It lets me design flexible, user-friendly admin interfaces so clients can easily manage their own content. I also work with widely-used plugins like Gravity Forms, WooCommerce, and WPML, and I build custom Gutenberg blocks to give clients even more control over their content layout and design.

Behind the scenes, I manage everything from multisite installations and child themes to hosting setups, version control with Git, and regular security and backup routines. I’ve also taken the lead on optimizing performance, improving SEO, and making sure each site meets technical best practices.

Working closely with clients, designers, and marketing teams, I make sure the technical work I do actually supports the bigger picture—whether that’s increasing engagement, streamlining workflows, or driving conversions. My goal is always to build websites that are not only solid under the hood but also make a real difference for the people using them.

I’m always learning and adapting, keeping up with the latest WordPress trends like headless CMS setups, custom block development, and integrating JavaScript frameworks. I love pushing the platform further to create innovative, impactful digital experiences.

View Rochelle’s Web Portfolio